When you visit our website, we use cookies, which are small pieces of information that allow us to maintain your connection to our website. These cookies are not used to collect or store any personally identifiable information.

Cookie policy

What are cookies?

A cookie is a small text file which is stored on your computer, which are required to enable certain functionality. Powershop uses cookies to remember users during a visit and upon return to our site. But don’t worry. They are anonymous and don’t store any personal information of any kind. Cookies are used to help us understand how our customers use our websites and we use this information to help plan improvements to the site and to enable us to get to know you better, so we can provide as better experience.

How does Powershop use cookies?

Powershop’s website cookies

Website analytics:

Website analytics enables us to see how people use our website and the device used. This gives us the information to be able to make improvements, to make the site easier to use and based on the areas of the site people find most useful.

We use cookies to recognise your device as you navigate around our site and to understand how you use our websites, which allows us to help make your experience of our websites better.

Session cookies open/close

Sessions:

Session cookies are used by us to recognise a user throughout a visit. This enables us to remember information that you have entered, for example, the product you have selected during a purchase which can then be used at each stage of processing your purchase. Session cookies are also used to remember you when you log in for the duration of your visit.

Persistent cookies open/close :

Persistent:

Persistent cookies allow us to retain information and settings about a user for more than one session. These cookies stay on a computer or a device until they expire or a user removes them. They enable us to recognise a user when they return to our site, identify their preferences so as to provide a user with a more personalised service and speed up searches a user conducts when visiting the site. They allow us to tailor marketing and servicing messages to users based on what we know users have or haven’t done in previous sessions. We are able to optimise the website for a user’s return to the site knowing whether they have previously bought something or whether they may need support to complete a service transaction.

Marketing cookies open/close

Marketing:

Cookies enable us to identify which type of advertising results in sales. This means that we are able to tailor our marketing more effectively. Also, where brokers and affiliates promote Powershop which then results in a sale, it enables them to identify which of their users has made a purchase on powershop.co.uk.

Website analytics cookies open/close

Website analytics:

Website analytics enables us to see how people use our website. This gives us the information to be able to make improvements, to make the site easier to use and based on the areas of the site people find most useful.

Website optimisation cookies open/close

Website optimisation:

We test different versions of parts of the site before we finalise changes to ensure that any improvements make the site easier to use for our customers. Cookies help us to track how a user progresses through sections of the website that we are testing.

FAQs, search and Live Chat cookies

FAQs, search and Live Chat:

We have partners that provide our FAQs, site search and Live Chat functionality. Cookies are used to remember a user during a visit so that we can see which features our users find most useful.

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