What are cookies?
What cookies does our website use?
This tag gives general information about how people are using the website, including what pages they visit, how long they visit for and the kind of things they do. This info helps spot problems and improve the website.
Hotjar is a powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance (conversion rates).
The Analysis tools allow you to measure and observe user behaviour (what users do on a webpage/website) while the Feedback tools allow you to hear what your users have to say (Voice of User / Customer). For more info visit: https://docs.hotjar.com/v1.0/docs
Force24 - website cookie
We use Force 24 (our email service provider) to send our HTML email communications. This cookie allows us to review how visitors from email campaigns interact with our site.
Force 24 - email pixel
Our emails may contain a single, campaign-unique web beacon pixel to tell us whether our emails are opened and verify any clicks through to links within the email.
We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to inform and aggregate how many users have clicked on our email links.
The pixel will be deleted when you delete the email.
DoubleClickID \ Google
This is an anonymous, unique identifier used to track how successful our advertising is. These cookies allow the device's IP address to be sent to a website, but it doesn't store the IP address or any other personal data.
We use Google Adwords Customer Match to help exclude our existing customers from seeing our ads, and to reach similar web users who could also be interested in joining Powershop.
Google adwords and Google Dynamic retargeting
We use these cookies on a small number of pages to see when people have come from specific websites, search engines or online advertisements. This helps us to see how people find us and how well our marketing is working.
ResponseTap is a phone call analytics tool, used to understand the customer interaction between the website and the call centre. Three cookies are used by ResponseTap to help demonstrate this journey so the business can improve their customer experience. These cookies are used to help ResponseTap collect information about how visitors use our website. We use the information gathered to compile reports that help us to understand how people interact with our business. The cookies store unique identifiers that allow ResponseTap to track a visitor's progress through our website over time.
Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.
The following cookies are set by Trust Pilot, a social commerce suite providing independent reviews of our products from verified purchasers.
Visual Web optimiser:
Visual Website Optimizer is a full service CRO platform which offers AB testing, multivariate testing and user insights such as heatmaps in the variants that are being tested.
The platform allows us to make changes to individual pages, templates or sections of the site and to test performance of the variant in comparison to the control.
We may set up several goals for each test to allow us to measure performance on several metrics such as engagement (bounce rate), click to start quote, completed quotes, and sign ups. These goals are set up directly in VWO and so are not dependent on goals being set up in GA. It is, however, possible to integrate VWO with GA to pull results into GA for additional insights and to further segment results.
For more information please read:
FAQs, search and Live Chat:
We have partners that provide our FAQs, site search and Live Chat functionality. Cookies are used to remember a user during a visit so that we can see which features our users find most useful.
Turning cookies off by changing settings from within your browser
It’s easy for you to enable and disable all Powershop cookies but won’t stop all cookies from other websites being set. To do this you may change your settings from within your browser.
The instructions for these vary from browser to browser and they may change from time to time as new versions are released.
Here are some links to instructions for the most common browsers:
Microsoft Internet Explorer
For other browsers, try searching for "managing cookies in (browser name)".